I have been involved with customer references since about 2000 and although there’s definitely a growing need for companies to have a reference program, few seem to be doing it and even fewer tend to be doing it effectively.
There are a few resources for customer reference professionals so by creating this blog, I am hoping to help those who are looking for answers.
I don’t claim to know everything about references, but in my eight years of experience, I have picked up some neat tricks and tools of the trade.
Enjoy!
Disclaimer: The posts here are solely my opinion and do not represent my current or past employers.
Leave a Reply