I have been involved with customer references and loyalty since about 2000 and although there’s definitely a growing need for companies to have such a program, few seem to be doing it and even fewer tend to be doing it effectively.
There are a few resources for customer reference and loyalty professionals so by creating this blog, I am hoping to help those who are looking for answers.
I don’t claim to know everything about references, but in my eight plus years of experience, I have picked up some neat tricks and tools of the trade.
Enjoy!
twitter id: @maevenaughton
Disclaimer: The posts here are solely my opinion and do not represent my current or past employers.
September 8, 2008 at 2:56 pm |
Hi Maeve –
Just came across your blog. You might be interested in our conferences (you can learn more at our website) — they are specifically for customer reference professionals. Btw, Customer Reference Forum wasn’t put on by Phelon — they were a sponsor at one a couple of years ago. I’m the owner of CRF.
In addition to conferences, we have a newsletter, job board, reports and surveys — all accessible at our web site. Hope you find these useful
All the best,
Bill
January 29, 2009 at 7:37 pm |
Hi Maeve – Nice blog. I’m the PR/AR person for a US subsidiary of a Fortune 500 Japanese company. We don’t have a customer reference program and I don’t have any resources, $ or team, but I’m determined to create a program. Fortunately, my new boss (the VP of Marketing) and the VP of Sales are enthusiastically behind me. This blog is a help.