A Long Overdue Book List

I just realized it’s been a while since I’ve done my booklist yet I’ve recently read a few business books.  If you’re looking to read something new, here you go.  This list should keep you busy for a while.

• Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
• Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
• Groundswell by Charlene Li
• Open Leadership by Charlene Li
• Customer Satisfaction is Worthless. Customer Loyalty is Priceless by Jeffery Gotimer 
• The Responsibility Revolution by Jeffery Hollender and Bill Breen
• Tattoos: The Ultimate Proof Of A Successful Brand by Denise Wymore
• Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work by Timothy Keiningham
• Never Eat Alone by Keith Ferrazzi
• Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims

Am I forgetting a book?  Let me know.

More Books Please Santa!

My list of books I want to read is now up to 321. It’s a combination of pop culture books, historical novels, silly pass the time books and business books. If I could have a year off and just read I’d love it! But, since that’s not possible, I’ll have to slowly tackle the books one by one. Below is my list of business books to read and some that I have recently read. Happy reading.

Big Moo: Stop Trying to be Perfect and Start Being Remarkable by Seth Godin

Cancel the Meetings, Keep the Doughnuts by Richard Moran

Connecting with your Customers by Harvard Business School Press

Crossing the Chasm by Geoffrey A. Moore

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know by Jeffrey Gitomer

Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins

Marketing Corporate Image: The Company As Your Number One Product by James Gregory

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi

No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t by Robert I. Sutton

Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand by Robert Passikoff

SocialCorp – Social Media Goes Corporate by Joel Postman

Stories that Sell: The Complete Guide to Success-Story Marketing by Casey Hibbard

Twitter Means Business by Julio Ojeda-Zapata

What They Still Don’t Teach You at Harvard Business School by Mark McCormack

Who’s Your Gladys by Marilyn Suttle and Lori Jo Vest

Do you have other books you’d recommend or that are on your list?

Dear Santa, I Want Books for Christmas!

I’m an avid reader and have decided that I’m going to read more business related books in 2009. So, I have compiled a list of 30 books that will be on my list or have been on my list. I have read some of these books but not all. If you read them and don’t like them, don’t blame me. This is just a list with no recommendations and in no particular order. For the record, I have not been asked by any of these folks to put their books on this list so there’s nothing in it for me.

 

1. Think and Grow Rich by Napoleon Hill
2. Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World by Pete Blackshaw
3. The Ultimate Question: Driving Good Profits and True Growth by Frederick Reichheld
4. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs
5. Blue Ocean Strategy: How To Create Uncontested Market Space by W. Chan Kim
6. Working With You Is Killing Me: Freeing Yourself from Emotional Traps at Work by Katherine Crowley
7. Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Richard Owen
8. The Google Story: For Google’s 10th Birthday by David A. Vise
9. Outliers: The Story of Success by Malcolm Gladwell
10. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
11. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
12. Unleashing the Ideavirus: Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You by Seth Godin
13. Permission Marketing: Turning Strangers into Friends, and Friends into Customers by Seth Godin
14. Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
15. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
16. Marketing by Debbie Gilliland
17. The World’s Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing by Ivan Misner
18. Throwing Sheep in the Boardroom: How Social Media Are Transforming Your Life, Your Work & Your World by Matthew Fraser
19. Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris
20. HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business by Libby Sartain
21. The Wal-Mart Effect: How the World’s Most Powerful Company Really Works–and How It’sTransforming the American Economy by Charles Fishman
22. Freakonomics Rev Ed: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt 
23. I Can’t Believe She Did That! : Why Women Betray Other Women at Work by Nan Mooney
24. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
25. Who Moved My Cheese?: An Amazing Way to Deal With Change in Your Work and in Your Life by Spencer Johnson
26. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
27. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
28. Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner
29. How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities On The Web’s #1 Business Networking Site by Eric Butow
30. Grinding It Out: The Making of McDonald’s by Ray Kroc

 

During the holiday, go visit your favorite book store or library (the one you’re loyal too!), put your feet up and start reading.

 

I may start doing little reviews on some of the books I read so if you have other favorites, or you have a book you keep meaning to read that you haven’t, let me know and I’ll read it for you!