Carefully chosen words


A colleague of mine got an email this week from a company trying to get people to download an eBook. The subject line of the email read “ROI Up Yours”. Is it the truck driver in me or is this not the funniest subject line you’ve seen in a while? I can’t help but picture a little man flipping off an ROI sign. Wouldn’t they have been better off having the subject line read something like “Increase Your ROI”.

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