Social networking is more popular than porn?!


You think that just because you’ve been running a successful customer reference program for years that you’ve got it all down and don’t need to make any changes? Think again. Today in “Telegraph” (Britain’s No.1 quality newspaper website) there was an interesting article called “Social networking websites more popular than porn”.

Here are some key bullets from the report:

– Bill Tancer, a self-confessed ‘data geek’ who analyzed the search habits of more than 10 million web users, said that internet searches provide an up-to-date view of how society is changing.

– “As social networking traffic has increased, visits to porn sites have decreased…My theory is that young users spend so much time on social networks that they don’t have time to look at adult sites,” he said.

– Mr. Tancer also noted that in some instances, the speed of dissemination on the web had led to the spread of disinformation.

Hmmmm…but why do I care you ask? Because if your customers aren’t talking TO you, they’re probably talking ABOUT you.  Don’t fret, you can find out what they’re saying. Start spending more time online reading blogs, getting hooked up on Twitter and checking out the likes of Facebook and see what people are saying.

Not sure where to start? Go to Google and set up an alert here https://www.google.com/accounts/ManageAccount Not only do you get your company’s news, but it’ll also pull in some blogs that mention your company.

It’s too dangerous to ignore the impact that Social Media has. Worse case scenario, you spend a little too much time finding out what your customers are saying. Best case scenario, the customer you were going to hook up with a Fortune 100 prospect blasts your products via their blog and you read the blog before you hook them up. Wouldn’t it feel great to be a hero! So go out there, search and read. Educate yourself!

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