Dear Santa, I Want Books for Christmas!

I’m an avid reader and have decided that I’m going to read more business related books in 2009. So, I have compiled a list of 30 books that will be on my list or have been on my list. I have read some of these books but not all. If you read them and don’t like them, don’t blame me. This is just a list with no recommendations and in no particular order. For the record, I have not been asked by any of these folks to put their books on this list so there’s nothing in it for me.


  1. Think and Grow Rich by Napoleon Hill
  2. Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World by Pete Blackshaw
  3. The Ultimate Question: Driving Good Profits and True Growth by Frederick Reichheld
  4. What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs
  5. Blue Ocean Strategy: How To Create Uncontested Market Space by W. Chan Kim
  6. Working With You Is Killing Me: Freeing Yourself from Emotional Traps at Work by Katherine Crowley
  7. Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Richard Owen
  8. The Google Story: For Google’s 10th Birthday by David A. Vise
  9. Outliers: The Story of Success by Malcolm Gladwell
  10. The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  11. Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
  12. Unleashing the Ideavirus: Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You by Seth Godin
  13. Permission Marketing: Turning Strangers into Friends, and Friends into Customers by Seth Godin
  14. Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
  15. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
  16. Marketing by Debbie Gilliland
  17. The World’s Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing by Ivan Misner
  18. Throwing Sheep in the Boardroom: How Social Media Are Transforming Your Life, Your Work & Your World by Matthew Fraser
  19. Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris
  20. HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business by Libby Sartain
  21. The Wal-Mart Effect: How the World’s Most Powerful Company Really Works–and How It’sTransforming the American Economy by Charles Fishman
  22. Freakonomics Rev Ed: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt 
  23. I Can’t Believe She Did That! : Why Women Betray Other Women at Work by Nan Mooney
  24. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
  25. Who Moved My Cheese?: An Amazing Way to Deal With Change in Your Work and in Your Life by Spencer Johnson
  26. Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
  27. Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
  28. Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner
  29. How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities On The Web’s #1 Business Networking Site by Eric Butow
  30. Grinding It Out: The Making of McDonald’s by Ray Kroc


During the holiday, go visit your favorite book store or library (the one you’re loyal too!), put your feet up and start reading.


I may start doing little reviews on some of the books I read so if you have other favorites, or you have a book you keep meaning to read that you haven’t, let me know and I’ll read it for you!


5 Responses

  1. Great list!

    With your permission I will put a link to it on my site, .

    Please drop me a note and let me know.

    Thank you,


  2. Adding “The Psychology of Persuasion” by Robert Cialdini

  3. This list is incomplete without “Tribes: We Need You To Lead Us” by Seth Godin.

  4. […] follow up book “Who’s Got Your Back?” might be on version 2 of my “Dear Santa, I Want Books for Christmas!” If you have books you want me to add to the list, let me […]

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