“Hi. My name is Maeve and I’m a reference professional” – Welcome to Your Support Group


Customer Reference professionals are a great breed of folks. We thrive on getting the right customer for the right opportunity. We get excited when we get a great customer to speak at a conference or a key prospect. We are the unsung heroes to large deals, great analyst reports, presentations and anything else where a customer is highlighted or needed.

Unfortunately, there are not a lot of us out there, but the good news is that we are growing and there are resources for us. The Customer Reference Knowledge Sharing Network (CRKSN) is a group of customer reference professionals from different parts of the world representing a wide range of verticals. Think of it as your reference professional support group.

Eric Larson is the guy behind CRKSN and he has started a podcast show via Blog Talk Radio. The podcasts are a collection of online interviews for marketing professionals who work on customer references, customer evidence and customer testimonials.


Below is a link to all individual episodes. You can also visit the Blog Talk Radio Website where you can find all these great interviews.

Scott Monty, Head of Social Media, Ford Motor Company
Tune in to listen to Scott Monty talk about his experience using social media as the head of one of our country’s best known brands.

Sean White, Customer Reference Program, Red Hat
Sean White of Red Hat will explain how he has used Twitter to create a 2-way conversation with customers, and even successfully used Twitter to recruit customer references.

CRKSN interview with Forrester’s Laura Ramos
Laura keynoted the 2009 Customer Reference Forum. She talked about social media, and how customer marketing was transforming into community marketing. Listen to this episode for tips on how to take advantage of this trend and grow your customer reference program budget.

2009 Customer Reference Forum Recap

I will interview Bill Lee to ask him for his thoughts on the recently completed 2009 Customer Reference Forum

Rhett Livengood, Intel Corporation and Umang Shah formerly of Xerox and VMware
We will interview Rhett Livengood, Director, Worldwide Sales Development Intel Corporation, Enterprise Solution Sales and Umang Shah, formerly of Xerox and VMware before their Customer Reference Forum presentation on Thursday 2/18/09. Their session is titled “Workshop: Get Your Hands Dirty in Web 2.0: Bringing Your Reference Program Online in an Hour and a Half” Tune in to find out what you can expect during their Web 2.0 workshop.

Pooja Desai, Customer Reference Manager, 3PAR
CRKSN interview with Pooja Desai, Customer Reference Manager, 3PAR AND Steve Norall, CTO, TechValidate. 3PAR will be presenting at the upcoming Customer Reference Forum. Tune in to get a taste of this presentation. It is great content on how to drive metrics and use technology to help automate your program. Important topics in this economy.

Bill Lee, President, Customer Reference Forum
CRKSN interview with Bill Lee, President, Customer Reference Forum. For the next month, we will turn our focus to the Customer Reference Forum. So we’re going to start right at the top and ask Bill to tell us what to expect in Berkeley, CA February 17-19.

Lisa Hoesel, Director of Customer Conversation, References Online
CRKSN interview with Lisa Hoesel, Director of Customer Conversation, References Online. We will talk about how to integrate audio recordings and social media into your customer evidence program.

Paolo Tosolini, New Media Business Manager, Microsoft
CRKSN interview with Paolo Tosolini. Paolo is both ubiquitous and super-passionate when it comes to social media, particularly enterprise podcasting. We will talk about his experiences, predictions for 2009, and advice for those of you running or contemplating social media programs.

Frank Eliason, Director of Digital Care for Comcast
CRKSN Interview with Frank Eliason, Director of Digital Care for Comcast. He will tell Customer Reference Program Managers how to get started using Twitter and social media. His Twitter name is @comcastcares

Customer Reference Knowledge Sharing Network interview with Eric Weaver
On today’s broadcast, we will interview Eric Weaver of Brand Dialogue. We are going to talk about the 2008 Edelman Trust Barometer. And we are going to talk about how social media and word of mouth relate to customer evidence.

Customer Reference Knowledge Sharing Network interview with Allison Solin
On today’s broadcast, we will interview Allison Solin, Director of Customer Marketing for Callidus Software. She is going to talk about her experience using Leverage Software to build an online community for Callidus Software customers.

Customer Reference Knowledge Sharing Network interview with Umang Shah
On today’s broadcast, we will interview Umang Shah, Manager of Digital Marketing for Xerox. He is going to share tips for how to get the most out of the evidence you produce and talk a little bit about social media. Note we will not produce a show on Thanksgiving, but will be back with you on December 4th. Happy Thanksgiving from CRKSN.

Customer Reference Knowledge Sharing Network interview with John Havens of BlogTalkRadio
This is a weekly audiocast for customer reference professionals and people who are passionate about customer reference marketing. This week we are interviewing John Havens, VP of Business Development for BlogTalkRadio. He is going to tell us how customer reference professionals can utilize the BlogTalkRadio platform.

To find out more about what your peers are doing, join the Customer Reference Knowledge Sharing Network on Facebook, LinkedIn and Twitter.

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