14 Steps to Running a Customer Reference Program


For those starting a customer reference program or those who have been tasked to take over a reference program and have no idea what to do, “The Customer Reference Handbook” is a must read.  Written by Boulder Logic and Big Sky Communications , it’s a great practical approach to those who are new to the field of customer references.

Although there is no one way to run a reference program, this is a great handbook on how to get started – and that’s usually the hardest part. I could have used this handbook 10 plus years ago when I started my first program from scratch.

For those who have started the program and have experience, it’s probably not the best read for you, but there’s never anything bad about a refresher course.

Stay tuned for my comments via blog post on some of the 14 essays in this handbook.

Do you have other tips for running a program or how not to run a customer reference program?

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One Response

  1. Social comments and analytics for this post…

    This post was mentioned on Twitter by jill4witz: Check out Maeve Naughton’s blog, she always has great tips on Customer Reference Management. http://bit.ly/1ZoKvz

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