For those starting a customer reference program or those who have been tasked to take over a reference program and have no idea what to do, “The Customer Reference Handbook” is a must read. Written by Boulder Logic and Big Sky Communications , it’s a great practical approach to those who are new to the field of customer references.
Although there is no one way to run a reference program, this is a great handbook on how to get started – and that’s usually the hardest part. I could have used this handbook 10 plus years ago when I started my first program from scratch.
For those who have started the program and have experience, it’s probably not the best read for you, but there’s never anything bad about a refresher course.
Stay tuned for my comments via blog post on some of the 14 essays in this handbook.
Do you have other tips for running a program or how not to run a customer reference program?
Filed under: customer loyalty, customer references, customer satisfaction, marketing, reference program | Tagged: 14 steps to running a customer reference program, Big Sky Communications, boulder logic, Customer Reference Handbook |