When you search on Wikipedia for “the golden rule” you get the following…
The Golden Rule is an ethical code that states one has a right to just treatment, and a responsibility to ensure justice for others. It is also called the ethic of reciprocity. It is arguably the most essential basis for the modern concept of human rights, though it has its critics. A key element of the golden rule is that a person attempting to live by this rule treats all people, not just members of his or her in-group, with consideration.
This is exactly what I don’t think of when I think of the doctors’ office. In the past week I had to make a trip to my doctor and the day before I went, I received a recorded message asking me to be there 15 minutes prior to my scheduled time. This would allow me to fill out paperwork and yet still see my doctor 0n time. Having been there numerous times before, I knew that if I allowed myself 5 minutes before my scheduled appointment I’d still be fine.
I got to the appointment at 11:25 ready for my 11:30 appointment. At 11:45 I was finally called in to be weighed and then was put in a little, white, cold room to wait for my doctor. Already a little ticked off that I’ve waited 20 minutes, yet happy that I didn’t show up the “required” 15 minutes prior to my appointment, I sat anxiously awaiting my doctor to open the door. I waited and waited and waited and waited some more. 27 minutes after my original appointment the doctor walked into the clockless room and tells me I’m fine. Less than 5 minutes after she enters the room, she’s gone. For 32 minutes of waiting, I got less than 5 minutes of my doctor’s time.
Not two days later, my co-worker told me that he waited in his doctor’s office for 45 minutes for the doctor to literally say “You’re fine” and that was it.
Why is it that doctor’s, probably more than any other profession (with the exception of cable, telephone and utility companies), have the “right” to be extremely late and yet they are not required to apologize and it’s okay? If I were 32 minutes or 45 minutes late for a doctor’s appointment I’d be charged. Why is a dotors time more important than mine?
When dealing with customers, no matter if you’re a doctor, lawyer, technician or sales person, remember that everyone’s time is equally important. Make it easy for your customers to work with you and make them want to work with you. By respecting your customers and their time you treat them as you expect to be treated. It’s the best way to keep customers happy and loyal.