The past few weeks have been crazy with reference requests…”I need 15 references for…”, “the deal won’t close without a xxxxxx reference”, “the RFP needs 4 references”. It was just enough for me to pull my hair out. As soon as I would complete a request, one or two more would hit my inbox. I kind of hit the point where the last thing I wanted to think about was talking to a customer and asking them if I could use them.
But then on Thursday, that all changed. I got a call from one of my favorite customers. I had convinced myself that he was calling me directly to get references for a new project he was working on, but he wasn’t. He just called to say hi and to see how I was doing.
It was then that I realized the beauty and the joy of running a reference program – the connections you make with your customers. Mike had no idea what that call meant to me as it helped me put things back in perspective. I love working with customers and helping my PR team, AR team and sales teams out by giving them great customers.
So thank you Mike for the call!
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