I just read this Marketo post “5 Content Marketing Lessons from Gene Simmons of KISS” and thought that it was definitely worth reposting here. Happy reading.
“With over 100 million albums sold worldwide, KISS is arguably one of the biggest and most successful bands on the planet. Led by the marketing genius that is Gene Simmons, they continue to reach new audiences while engaging lifelong fans. Gene Simmons may be best known as the fire-breathing, bass playing demon in one of the most influential rock bands in history, but he can also teach us a thing or two about content marketing.” Read the rest of the Marketo blog post.
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