Somehow this week flew by and I just realized that it’s already Friday and I hadn’t posted anything yet.
With another quarter completed you now have or should have a whole new list of customers to chase – and hopefully that list is long. If you haven’t already been talking to your Sales team about getting customer references, now is the time because they probably aren’t pulling their hair out this week since it’s a new quarter.
You now have two tasks…
1 – talk to Sales and see what accounts they won over the past quarter (if you don’t already know)
2 – get it in their head that you won’t leave them alone until you get a press release, case study, media opportunity, logo usage, name usage, etc. out of some of their customers.
It may take a while for the customer to deploy or install or do whatever they have to do to your product to get it up and running/used, but the sooner you have the Sales person asking for stuff, the better chance the customer will agree to it.
So get out there and start bugging your Sales people!