I originally started this blog as a customer reference blog but as I dove deeper into Marketing, I realized that customer references isn’t what I was really wanting to write about. So, I’ve changed the name and the focus. Welcome to CX: Customer Xperience.
I have been involved with customer references and loyalty since about 2000 and although there’s definitely a growing need for companies to have such a program, few seem to be doing it and even fewer tend to be doing it effectively.
There are a few resources for customer reference and loyalty professionals so by creating this blog, I am hoping to help those who are looking for answers.
I don’t claim to know everything about references, but in my ten plus years of experience, I have picked up some neat tricks and tools of the trade.
I was also on the board of the Customer Reference Knowledge Sharing Network. It’s a great resource for customer reference professionals.
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Disclaimer: The posts here are solely my opinion and do not represent my current or past employers.