If you’re an avid reader, like I am, you may find these books worth a read. I’ll bold new books that have been added.
Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Richard Owen
Big Moo: Stop Trying to be Perfect and Start Being Remarkable by Seth Godin
Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
Blue Ocean Strategy: How To Create Uncontested Market Space by W. Chan Kim
Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
Cancel the Meetings, Keep the Doughnuts by Richard Moran
Connecting with your Customers by Harvard Business School Press
Crossing the Chasm by Geoffrey A. Moore
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know by Jeffrey Gitomer
Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner
Freakonomics Rev Ed: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins
Grinding It Out: The Making of McDonald’s by Ray Kroc
Groundswell by Charlene Li
Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities On The Web’s #1 Business Networking Site by Eric Butow
HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business by Libby Sartain
I Can’t Believe She Did That! : Why Women Betray Other Women at Work by Nan Mooney
Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims
Marketing by Debbie Gilliland
Marketing Corporate Image: The Company As Your Number One Product by James Gregory
Never Eat Alone by Keith Ferrazzi
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi
No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t by Robert I. Sutton
Open Leadership by Charlene Li
Outliers: The Story of Success by Malcolm Gladwell
Permission Marketing: Turning Strangers into Friends, and Friends into Customers by Seth Godin
Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand by Robert Passikoff
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World by Pete Blackshaw
SocialCorp – Social Media Goes Corporate by Joel Postman
Stories that Sell: The Complete Guide to Success-Story Marketing by Casey Hibbard
Tattoos: The Ultimate Proof Of A Successful Brand by Denise Wymore
The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
The Google Story: For Google’s 10th Birthday by David A. Vise
The Responsibility Revolution by Jeffery Hollender and Bill Breen
The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
The Ultimate Question: Driving Good Profits and True Growth by Frederick Reichheld
The Wal-Mart Effect: How the World’s Most Powerful Company Really Works–and How It’sTransforming the American Economy by Charles Fishman
The World’s Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing by Ivan Misner
Think and Grow Rich by Napoleon Hill
Throwing Sheep in the Boardroom: How Social Media Are Transforming Your Life, Your Work & Your World by Matthew Fraser
Twitter Means Business by Julio Ojeda-Zapata
Unleashing the Ideavirus: Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You by Seth Godin
Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris
What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs
What They Still Don’t Teach You at Harvard Business School by Mark McCormack
Who Moved My Cheese?: An Amazing Way to Deal With Change in Your Work and in Your Life by Spencer Johnson
Who’s Your Gladys by Marilyn Suttle and Lori Jo Vest
Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work by Timothy Keiningham
Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
Working With You Is Killing Me: Freeing Yourself from Emotional Traps at Work by Katherine Crowley
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