:Worth a read

If you’re an avid reader, like I am, you may find these books worth a read.  I’ll bold new books that have been added.


Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Richard Owen

Big Moo: Stop Trying to be Perfect and Start Being Remarkable by Seth Godin

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell

Blue Ocean Strategy: How To Create Uncontested Market Space by W. Chan Kim

Buyology: Truth and Lies About Why We Buy by Martin Lindstrom

Cancel the Meetings, Keep the Doughnuts by Richard Moran

Connecting with your Customers by Harvard Business School Press

Crossing the Chasm by Geoffrey A. Moore

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know by Jeffrey Gitomer

Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner

Freakonomics Rev Ed: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt

Good to Great: Why Some Companies Make the Leap… and Others Don’t by Jim Collins

Grinding It Out: The Making of McDonald’s by Ray Kroc

Groundswell by Charlene Li

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson

How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities On The Web’s #1 Business Networking Site by Eric Butow

HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business by Libby Sartain

I Can’t Believe She Did That! : Why Women Betray Other Women at Work by Nan Mooney

Little Bets: How Breakthrough Ideas Emerge from Small Discoveries by Peter Sims

Marketing by Debbie Gilliland

Marketing Corporate Image: The Company As Your Number One Product by James Gregory

Never Eat Alone by Keith Ferrazzi

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time by Keith Ferrazzi

No Asshole Rule: Building a Civilized Workplace and Surviving One That Isn’t by Robert I. Sutton

Open Leadership by Charlene Li

Outliers: The Story of Success by Malcolm Gladwell

Permission Marketing: Turning Strangers into Friends, and Friends into Customers by Seth Godin

Predicting Market Success: New Ways to Measure Customer Loyalty and Engage Consumers with Your Brand by Robert Passikoff

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki

Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World by Pete Blackshaw

SocialCorp – Social Media Goes Corporate by Joel Postman

Stories that Sell: The Complete Guide to Success-Story Marketing by Casey Hibbard

Tattoos: The Ultimate Proof Of A Successful Brand by Denise Wymore

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss

The Google Story: For Google’s 10th Birthday by David A. Vise

The Responsibility Revolution by Jeffery Hollender and Bill Breen

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell

The Ultimate Question: Driving Good Profits and True Growth by Frederick Reichheld

The Wal-Mart Effect: How the World’s Most Powerful Company Really Works–and How It’sTransforming the American Economy by Charles Fishman

The World’s Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing by Ivan Misner

Think and Grow Rich by Napoleon Hill

Throwing Sheep in the Boardroom: How Social Media Are Transforming Your Life, Your Work & Your World by Matthew Fraser

Twitter Means Business by Julio Ojeda-Zapata

Unleashing the Ideavirus: Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You by Seth Godin

Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs

What They Still Don’t Teach You at Harvard Business School by Mark McCormack

Who Moved My Cheese?: An Amazing Way to Deal With Change in Your Work and in Your Life by Spencer Johnson

Who’s Your Gladys by Marilyn Suttle and Lori Jo Vest

Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work by Timothy Keiningham

Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott

Working With You Is Killing Me: Freeing Yourself from Emotional Traps at Work by Katherine Crowley


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