I’m an avid reader and have decided that I’m going to read more business related books in 2009. So, I have compiled a list of 30 books that will be on my list or have been on my list. I have read some of these books but not all. If you read them and don’t like them, don’t blame me. This is just a list with no recommendations and in no particular order. For the record, I have not been asked by any of these folks to put their books on this list so there’s nothing in it for me.
- Think and Grow Rich by Napoleon Hill
- Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today’s Consumer-Driven World by Pete Blackshaw
- The Ultimate Question: Driving Good Profits and True Growth by Frederick Reichheld
- What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds by Rex Briggs
- Blue Ocean Strategy: How To Create Uncontested Market Space by W. Chan Kim
- Working With You Is Killing Me: Freeing Yourself from Emotional Traps at Work by Katherine Crowley
- Answering the Ultimate Question: How Net Promoter Can Transform Your Business by Richard Owen
- The Google Story: For Google’s 10th Birthday by David A. Vise
- Outliers: The Story of Success by Malcolm Gladwell
- The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
- Blink: The Power of Thinking Without Thinking by Malcolm Gladwell
- Unleashing the Ideavirus: Stop Marketing at People! : Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You by Seth Godin
- Permission Marketing: Turning Strangers into Friends, and Friends into Customers by Seth Godin
- Buyology: Truth and Lies About Why We Buy by Martin Lindstrom
- Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott
- Marketing by Debbie Gilliland
- The World’s Best Known Marketing Secret: Building Your Business With Word-Of-Mouth Marketing by Ivan Misner
- Throwing Sheep in the Boardroom: How Social Media Are Transforming Your Life, Your Work & Your World by Matthew Fraser
- Value-Added Public Relations: The Secret Weapon of Integrated Marketing by Thomas L. Harris
- HR from the Heart: Inspiring Stories and Strategies for Building the People Side of Great Business by Libby Sartain
- The Wal-Mart Effect: How the World’s Most Powerful Company Really Works–and How It’sTransforming the American Economy by Charles Fishman
- Freakonomics Rev Ed: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
- I Can’t Believe She Did That! : Why Women Betray Other Women at Work by Nan Mooney
- The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss
- Who Moved My Cheese?: An Amazing Way to Deal With Change in Your Work and in Your Life by Spencer Johnson
- Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition by Guy Kawasaki
- Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business by Jay Conrad Levinson
- Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner
- How to Succeed in Business Using LinkedIn: Making Connections and Capturing Opportunities On The Web’s #1 Business Networking Site by Eric Butow
- Grinding It Out: The Making of McDonald’s by Ray Kroc
During the holiday, go visit your favorite book store or library (the one you’re loyal too!), put your feet up and start reading.
I may start doing little reviews on some of the books I read so if you have other favorites, or you have a book you keep meaning to read that you haven’t, let me know and I’ll read it for you!
Filed under: customer loyalty, customer references, marketing, reference program | Tagged: customer loyalty books, Frederick Reichheld, Pete Blackshaw, Richard Owen | 5 Comments »